ANZ

Uniting a disparate organization around the one thing we all have in common – our humanity.

 

How do you differentiate a bank in a cluttered market and at the same time unite a federation of different local positioning under one global brand idea that will allow ANZ to extend into Asia? We developed a new brand strategy & positioning for ANZ inspired by the universal insight that people wanted banking to be more human, intuitive and enjoyable experience.

The result: a single global brand with a common purpose to make banking a truly human experience.