Our Thinking
Brand Desire 2012
2012 is the second year of Clear’s global study into why we love the brands we love.This year’s study is even bigger: we have expanded it to cover 22,000 people across 6 countries, 23 categories and over 500 brands.
Capability Development - Enduring High Performance
A critical factor in driving enduring brand growth is having the capabilities to do so. We ask FIVE questions that we believe go to the heart of great capability development;
Living to 100
At Clear we have conducted an in-depth study both qualitative and quantitative in four regions, UK, Europe, USA, and China. We have spoken to 1,000’s of people to understand, what they think, feel and do about living to 100.
Brand Desire Pharma
We surveyed almost 200 PCPs in the US and UK to understand the role that branding plays in decision-making, and which treatment brands are most desirable to them.
